AI consultancy, agents & business apps
Apply AI to everyday work with an owner who uses agents extensively, builds business apps and created Studio. Start with a useful workflow and clear oversight.
Explore the service →AI consultancy & SME sales support · Essex, Hertfordshire, Suffolk & Kent
A practical method for winning new clients.
Win new clients and put AI to practical use in your business. John Wicks combines commercial experience with hands-on use of AI and agents: helping you choose useful workflows, reach suitable buyers and follow opportunities through.
Since 1996commercial experience
SMEspecialist experience
End-to-endstrategy through delivery
A message from the founder1 min 24 sec
John WicksFounder, The Green Agents Limited
Meet John →Good businesses do not always have a good sales function.
That's where we come in.AI and commercial support
Everything needed to turn opportunity into consistent new business.
Not a generic sales course. Not another marketing report. Practical commercial support shaped around your business, your market and the people who will deliver it.
Outsourced sales & lead system
Choose done-for-you selling, or have John build the system and train your team to generate and follow up leads.
Explore the service →Sales strategy
A clear route from your commercial goals to the right customers, proposition and activity.
Discuss this →Process & structure
A practical sales process your team can follow, measure and improve — without needless complexity.
Discuss this →People & commission
Role design, recruitment support, targets and commission structures that reward the right behaviours.
Discuss this →Business development
Hands-on prospecting, outreach and follow-up to create conversations while the new function takes shape.
Discuss this →Built around your business
We do not hand you a plan and walk away.
We get underneath how your business really works, identify the customers worth pursuing and put a sales system in place that people can actually use.
- 01UnderstandYour offer, customers, margins, capacity and commercial ambitions.
- 02DesignThe proposition, target market, process, roles, targets and incentives.
- 03ImplementOutreach, recruitment, training, measurement and active business development.
- 04ImproveReview what is working, remove friction and build lasting momentum.
From the outside inA fresh, commercially experienced view of your sales opportunity.
When we make the biggest difference
You know the opportunity is there. You just need the function to pursue it.
Sales depends on the owner
You are still carrying the new-business burden alongside everything else.
Activity is inconsistent
Prospecting and follow-up happen in bursts, with no dependable rhythm.
You need the right first hire
You want to recruit sales capability without making an expensive mistake.
Growth has stalled
The business is capable of more, but the current approach is no longer moving the needle.
The experience behind the work
Meet John Wicks.
A sales and business-development specialist who understands technology — and, more importantly, understands small business.
John has worked in the commercial sector since 1996, with more than 20 years focused on SMEs. He uses AI and agents extensively to run his own business with a small team. His background includes senior sales and marketing leadership, building teams, developing propositions and creating new-business systems for owner-managed SMEs.
He speaks in commercial language, not theory. John works alongside business owners to understand the whole business, find the right target market and build a practical sales function that can keep generating opportunities long after the initial engagement.
See the approach in action
Different businesses. The same need for commercial clarity.
Explore detailed examples showing how a complete sales function can be shaped for manufacturing, professional services and technology businesses.
Explore case studies →
Built from SME experience
Practical thinking on sales and growth.
Read John's latest articles on outreach, follow-up, sales measurement and building a commercial function that works in the real world.
Read our insights →Based in Point Clear? Explore our sales outreach and new-client support for Clacton-on-Sea and Tendring, including client visits by arrangement.
Support for owners across four counties
AI consultancy and sales outreach in Essex, Hertfordshire, Suffolk and Kent.
Choose your area to explore practical AI consultancy alongside targeting, outreach and follow-up. We help you assess useful business workflows and pursue suitable customers locally or further afield.
More from The Green Agents
Explore our other business resources.
Business efficiencyAdmin Time Saver ReviewVisit site ↗Cost reviewBusiness Savings ReviewVisit site ↗Business softwareSME App DevelopmentVisit site ↗Growth supportGreen Agents Growth TeamVisit site ↗Client storyWorkTrackr TransformationVisit site ↗Outsourced salesThe Green Agents SalesVisit site ↗Connect with JohnJohn Wicks on LinkedInView profile ↗
Start with a straightforward conversation
Yes, I’d like to know more.
Tell John what you want to improve. Ask for practical samples, discuss finding new clients, or explore AI and Copilot support for your business.
john@thegreenagents.co.uk ↗